Kodak after venturing into digital photography segment have always been market follower due to increased competition by established players in the same sector. The Marketing Mix section covers 4Ps and 7Ps of more than brands in 2 categories.
The cameras proved such an enormous success that the word Kodak was incorporated into the company name. The Kodak company attained its name from the first simple roll film cameras produced by Eastman Dry Plate Company, known as the "Kodak" in its product line. Today, the most prominent means of promotion is promotional product Bruner, Decisions regarding the price of product include price strategy, price flexibility, price discrimination, seasonal pricing, suggested retail price, bundling, etc.
Marketing strategy forms an integral part of the marketing planning. Flexcel is the product utilised for flexography printing. There is a wide range of product offerings in the marketing mix of the company. Kodak is a leading brand which focuses on digital cameras, printer, imaging deivces etc. Kodak is also involved in the manufacturing of some of the medical diagnostic equipment which include medical imaging, X-ray film, Digital Radiography, Medical Printing, Oncology imaging and Dental imaging.
Be sure to specifically identify your selected organization and the industry in which it exists. Advertising, public relations, word of mouth and point of sale are the four different elements that are included in promotion. There are wide number of top retailers and distributors for Kodak products which also includes the niche market of typical printers and films.
This kind Kodak marketing mix promotional feature has been designed keeping the large B2B markets in picture. Let us start the Kodak Marketing Mix: Long known for its wide range of photographic film products, Kodak is re-focusing on two major markets: A marketing program or plan is developed by a marketer so as to achieve the desired objectives of the organization effectively.
Kodak offers digital printing solutions in terms of web press feeds, commercial printing systems like Prosper, VersaMark and commercial sheet feeds. Some of the premium products have been placed at higher pricing to retain its brand value. A set of marketing tools used by an organization in order to achieve its marketing objectives in the target is termed as marketing mix.
The marketing objectives indicate what the firm wants to achieve. Posted in Products, Total Reads: One of the major strategy implemented in terms of pricing has been razor and blade for its printers wherein the prices of the printer has been higher but the ink for the cartridge has been lower.Using information from at least three different sources, describe the elements of the marketing mix.
In addition, select an organization with which you are familiar and describe how each one of the four elements of the marketing. The brandguide table above concludes the Kodak SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
The marketing discipline needs a strong classification of the marketing mix, not only to stimulate conceptual integration and purification of the discipline, but also for meaningful measurement of marketing mix efforts and their effects.
Also, managers need a clear classification of all instruments at their disposal in order. Essays - largest database of quality sample essays and research papers on Kodak Film Marketing Mix.
May 30, · So you have a digital strategy. Kodak did too, and that didn't prevent the Rochester film giant from disappearing. There are lessons to be learned by looking more closely to the story. Jul 04, · Marketing Strategy of Eastman Kodak. The Marketing Mix Song Marketing Research and Information System Analyzing the Marketing Environmen Marketing Strategy with Philip Kotler Sales and Finance make Marketing.
Brian tracy's 4 principles on marketing strategy.Download